Participants: Ricardo Barrera and Ricardo Frías
Affiliation: CESDES Universidad Nacional de la Patagonia
Format: Poster and Conversation
Themes: paradigm, praxis

There are tensions between development and growth , industrial activity and environmental protection, use of non renewal resources and the future of mankind, and so on.
Corporate social responsibility and competitiveness collide in the same way. Is it necessary a paradigm’s change of management? All core subjects of social responsibility are crossed by the ethic of interdependence and systemic approach. But at the same time we live in a socio-economic and, maybe, also a managerial crisis. Many authors suppose the actual global economic model is obsolete, and its consequences won’t be solved by the same model, because itself is their main cause.
Any change in this aspect implies on one hand a strong restatement of what has been done in the past and its actual consequences (there are several papers and opinions about it); and on the other hand, implies rethinking a concrete proposal from the present situation that involves a revision of the economic model. In order to do it, we should explore also the diverse and possible consequences that can take place from such changes. We propose, as a starting point, the ISO 26000 as the paradigm to analyze the different dimensions of the problem been described above.